SIAL Paris, 60 years logo
17 - 21 October 2026
- PARIS NORD VILLEPINTE
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Sial Newsroom

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Newsroom
MIDDLE EAST AFRICA BEVERAGES NEWS retail

First pan-African campaign from Captain Morgan launches in 2 Markets

August 7, 2023 Reading : 3 min.
Captain Morgan Rum, a Diageo brand, has launched its first pan-African advertising…
Newsroom
BEVERAGES AMERICAS NEWS

LUXURY RUM MAKER LAUNCHES ZACAPA 23 THE HARMONY CASK

December 13, 2022 Reading : < 1 min.
La Armonia – The Harmony Cask, is the latest release from the…
Newsroom
BEVERAGES ASIA EUROPE MIDDLE EAST AFRICA NEWS OCEANIA

WHISKY AND RUM BRANDS TAKE TO THE HIGH SEAS IN 2023 TO TAP HIGH-END DEMAND

December 5, 2022 Reading : 3 min.
Two top-end whisky and rum brands are joining culinary- and destination-focused cruise…
Newsroom
BEVERAGES EUROPE NEWS

HOW WINNING RUMS ARE INFORMING WHISKY MAKING AT SCOTLAND’S HOLYROOD DISTILLERY

September 26, 2022 Reading : 3 min.
There is a Scottish distillery that does not make a retail whisky,…
Newsroom
BEVERAGES AMERICAS ASIA EUROPE MIDDLE EAST AFRICA NEWS OCEANIA

BACARDI MOVES TO PREMIUMISE AT AIRPORTS AS TRAFFIC SURGES BY 247%

September 12, 2022 Reading : 4 min.
The airport channel in Europe – a showcase for alcoholic beverage brands…
Newsroom
BEVERAGES AMERICAS ASIA EUROPE MIDDLE EAST AFRICA NEWS OCEANIA

MOUTAI IS THE WORLD’S MOST VALUABLE SPIRITS BRAND AT $43 BILLION SAYS BRAND FINANCE

August 8, 2022 Reading : 3 min.
Brand valuation consultancy Brand Finance says that global spirits labels grew by…
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