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First pan-African campaign from Captain Morgan launches in 2 Markets
Captain Morgan Rum, a Diageo brand, has launched its first pan-African advertising…
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LUXURY RUM MAKER LAUNCHES ZACAPA 23 THE HARMONY CASK
La Armonia – The Harmony Cask, is the latest release from the…
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WHISKY AND RUM BRANDS TAKE TO THE HIGH SEAS IN 2023 TO TAP HIGH-END DEMAND
Two top-end whisky and rum brands are joining culinary- and destination-focused cruise…
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HOW WINNING RUMS ARE INFORMING WHISKY MAKING AT SCOTLAND’S HOLYROOD DISTILLERY
There is a Scottish distillery that does not make a retail whisky,…
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BACARDI MOVES TO PREMIUMISE AT AIRPORTS AS TRAFFIC SURGES BY 247%
The airport channel in Europe – a showcase for alcoholic beverage brands…
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MOUTAI IS THE WORLD’S MOST VALUABLE SPIRITS BRAND AT $43 BILLION SAYS BRAND FINANCE
Brand valuation consultancy Brand Finance says that global spirits labels grew by…