The wellness brand with Orlando Bloom ‘at its roots’
Form Nutrition has announced Orlando Bloom as its Chief Wellness Officer following its expansion into the US market
Form Nutrition has announced Orlando Bloom’s appointment as Chief Wellness Officer, where he will counsel on creative direction and product development among the brand’s continued expansion into the US market. The plant-based protein and supplement brand is paving the path to performance and overall wellness with plants, with the help of the movie star.
Form Nutrition was created from the simple belief that we become the greatest version of ourselves while making a positive impact in the lives of others. Launched in 2017 in the United Kingdom, the B Corp-certified nutrition company is co-founded by Natalia Bojanic and Damian Soong. The pair cooked up the idea while rethinking their habits and the effects diet has on health and the climate.
Form’s 100% plant-based protein powders and responsibly-sourced nootropics are backed by science and were designed with optimal performance in mind. From performance and muscle growth to improving sleep and cognitive support, the company’s unique suite of plant-based products are impact-driven to support overall health and wellness, and empower individuals to meet their unique goals. Its innovative offerings can be found online, via Amazon, and in stores including Planet Organic, Holland & Barrett and more than 700 Vitamin Shoppes throughout the US.
As Chief Wellness Officer, Orlando Bloom will be involved in the product development process, testing new flavour profiles and incorporating the product into new recipes. He will also advise on the brand’s overall creative direction and aesthetic, championing the purpose-driven products.
With Orlando Bloom joining Form Nutrition, the responsibly sourced, science-backed, delicious plant-based proteins and supplements will continue to disrupt the wellness, health and lifestyle categories – showcasing the brand as a true innovator and sustainability leader in the space.
“I’ve been a fan of Form’s plant-based proteins since they launched in the UK in 2017, when I met the co-founder Damian Soong in the gym and he introduced me to his brand,” Orlando Bloom comments. “The products are an essential part of my daily routine, from Performance Protein in my morning smoothie to ZZZZs sleep supplement at night. I am thrilled to join the team as both an investor and Chief Wellness Officer to contribute to Form’s mission and inspire an impact-driven movement that encourages health beyond personal appearance and wellbeing.”
Form was the first protein brand to become a Certified B Corporation in the UK, using compostable packaging. It is also certified Carbon Neutral and Ocean Positive through its partnership with SeaTrees, meeting the very highest standards of social and environmental impact.
“The decision to partner with Orlando felt very natural to us,” Soong said. “We share many similar beliefs when it comes to bettering ourselves and the world around us, so we couldn’t be more excited to collaborate with him as we continue to introduce the US market to our mission, products and overall health-driven lifestyle.”