Enterprise Singapore and Brinc launch scheme to help startups enter mainland China

May 4, 2023

An initiative has been launched to help food technology start-ups based in Singapore to enter the Chinese market

The Food Technology Program has been created by Enterprise Singapore (EnterpriseSG), a Singaporean government agency, and Brinc, described as a venture accelerator. The project is aimed at startups that specialise in plant-based meat or dairy products, novel ingredients, nutraceuticals or food as medicine, food safety, and shelf-life stability of sustainable packaging.

It has been launched through EnterpriseSG’s Global Innovation Alliance initiative, which connects startups from Singapore with business and technology communities overseas.

“Over 12 weeks, participants will be able to leverage Brinc and EnterpriseSG’s extensive networks in the food technology industry, meeting potential commercial partners including mainland China-based food brands, hospitality groups, restaurants, and grocery stores,” the company said.

“Participants will also learn core educational content including go-to-market and commercialisation best practices in the context of mainland China, with a particular focus on importability, regulation, pricing, market sizing, and customer discovery.”

The programme will be delivered virtually, with the first cohort expected to begin this month, with further startups set to begin in later cohorts, each of which will consist of two to three companies.

Curricula will be designed for the specific needs of participating companies, and one-on-one mentorship from experts with hands-on experience will be provided.

More information is available at the programme’s webpage and applications can be made online.

In other news from Singapore, SIAL Paris Newsroom reported that Aleph Farms had agreed a deal to produce cultivated steaks in the country.

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