Hancocks Partners with Algonomy to Deliver Personalised Experiences for Customers

June 27, 2023

The UK’s largest confectionery wholesaler Hancocks is taking a significant step towards enhancing customer experiences with the adoption of Algonomy’s Omnichannel Personalisation Platform

As part of the World of Sweets Group, Hancocks aims to deepen its understanding of its diverse customer base and provide tailored experiences that resonate with each individual.

By harnessing advanced artificial intelligence (AI), customer segmentation, and predictive models offered by Algonomy’s platform, Hancocks plans to deliver personalised online content, product recommendations, search results, and browsing experiences based on unique customer profiles.

The wholesaler caters to a wide range of customers, from convenience stores and independent retailers to smaller online confectionery businesses. With its 14 depots across the UK and a strong e-commerce presence, it serves more than 55,000 customers weekly through click-and-collect and delivery services, with a quarter of its business generated online.

Given the vast array of products offered by Hancocks, the company recognises the importance of creating an evolving and dynamic site experience for every customer. Algonomy’s platform aims to automate customer profiles based on factors such as customer type, custom pricing models, and knowledge of each shopper’s purchasing habits. These real-time profiles will provide valuable insights that enable the delivery of highly contextual engagements each time a customer visits the site.

Gareth Walbyoff, eCommerce Director at Hancocks, expressed confidence in Algonomy’s personalisation platform, highlighting its ability to encompass not only product recommendations but also other essential touchpoints such as search, navigation, and content.

The platform’s library of 150+ pre-built strategies ensures that every customer interaction remains contextually relevant. Moreover, non-technical users can leverage configurable strategies to create personalised experiences tailored to specific use cases, claiming to eliminate the need for technical expertise and empowering business users to test and evaluate their hypotheses in real-time.

Through the implementation of Algonomy’s platform, Hancocks aims to solidify its position as a market leader by seamlessly delivering end-to-end, multi-channel personalisation to customers based on their preferences and behaviours. The platform also offers advanced merchandising and brand controls, enabling the alignment of personalisation efforts with specific business objectives such as engagement, conversion, promotions, basket size, and margin management.

Lisa Flanagan, Head of Revenue at Algonomy, expressed enthusiasm for joining Hancocks’ growth journey. Flanagan emphasised the platform’s potential to transform each digital interaction into a personalised experience for customers, ultimately driving greater engagement and revenue for the confectionery wholesaler.

With the adoption of Algonomy’s Omnichannel Personalisation Platform, Hancocks is poised to elevate its customer experience strategy and cater to the diverse needs and preferences of its clientele.

By leveraging advanced AI and data-driven insights, the company is well-positioned to provide personalised engagements that enhance customer satisfaction and drive business growth.

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