Nomadic marks 25th anniversary with rebrand that drops dairy reference
Irish dairy-based snack food brand Nomadic celebrated its milestone year with a new look which moves away from its association with dairy
The company continues to expand into new markets, following the successful launch of its first non-yogurt products – two protein puddings – in January.
First stocked in Morrisons and Spar, the protein puddings are now set to be rolled out across a wide range of retailers, Nomadic said.
The new look is said to add “a dynamism and energy to its packaging with a bolder logo and simplified visual approach”. It features a variety of coloured chevrons to not only indicate the flavour, but also to add a sense of momentum – while enhancing its iconic nomad striding figure, the company explained.
The redesign also reinforces Nomadic’s positioning of “nourishing convenience food for people who need to get the job done.” The company believes this appeals particularly to those on their feet and on the move, going from task to task.
Nomadic has also dropped ‘dairy’ from its branding, indicating a willingness to extend into new categories.
Brand manager Bethan Miles said: “Hard work of any kind needs easy, nourishing, food and we’ve already got a range of products that fulfil this – whether it’s for on-the-go satisfaction, or when people have a little more time. This new design now gives us maximum shelf stand-out.”
The company said it is supporting the new look with in-store activation and a marketing campaign, set to launch nationwide in early summer.
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