FRIZATA ATTRACTS $5M FROM INVESTORS AS IT CONTINUES RAPID GROWTH

Frizata, the Argentinian direct-to-consumer food company that is focusing on frozen meatless products, has recently closed a $5 million (€4.24 million) funding round.

Frizata already has more than 70 products in its range and is targeting “flexitarians” who want to have more non-meat meals.

Since its launch two years ago, the company has reportedly turned over more than $15 million (€12.71 million) in its three current markets of Argentina, Chile and Brazil.

Founded by two businesspeople from Argentina, José Robledo and Adolfo Rouillon, who have worked together for a quarter of a century, the company has ambitious plans for geographical expansion.

As well as launching in California later this year, Frizata aims to begin sales in Singapore, the United Kingdom, Spain and Mexico. Ultimately it hopes to offer its products in more than 200 cities.

The company’s products include frozen fruits, vegetables, appetisers and its own range of meat-free items with names such as FriChick’n Empanadas, FriNuggets and FriBurger.

“The brand is targeted at flexitarians,” the company said in a statement. “The breadth of its meatless product offerings gives Frizata customers more options than other popular alternative meat companies do.”

Preservatives and artificial ingredients are not used, with the company saying that “deep-freezing” preserves nutrients in its products, which can be used to create meals in less than 20 minutes.

The recent Series A funding round, led by SP Ventures, is set to be followed by a Series B round before the end of 2021.

Frizata is one among many companies targeting the meat-free market, with Sial Paris News room having recently reported on the growth of Livekindly, which has inaugurated new meatless ranges in China.

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