ICE CREAM BRAND DRAYNES FARM SELLS IN REPUBLIC OF IRELAND FOR FIRST TIME
Draynes Farm, a Northern Ireland-based ice cream company, will sell in the Republic of Ireland for the first time.
The company, based in Lisburn, received a grant from InterTradeIreland that promotes cross-border trade.
Draynes Farm has been described as a field-to-fridge ice cream producer that has a long history stretching all the way back to 1932. In 2015, the company started to make ice cream and sorbet products from milk sourced from its 200-acre dairy farm.
The company decided to explore ways to sell its products south of the border, especially as Draynes Farm began to win awards and earn praise from consumers. After qualifying for the grant, Draynes Farm received funding for 50% of the services of a return-on-investment sales company.
Thus, the company partnered with Salesplus to kickstart distribution in the Republic of Ireland.
“For 90 years Draynes Farm in Lisburn, Co Antrim has been synonymous with the very finest milk and dairy products. And in all that time they never lost their passion for producing great tasting milk, cream and ice cream”, said SalesPlus in a public statement.
“Draynes have been serving customers in the hospitality and retail sectors for over 20 years. Their growing portfolio of discerning clients include prestigious hotels and restaurants; caterers, wholesalers, cafés, offices, business premises and shops, from high street to the local shop”.
Owen Drayne, Manager of Draynes Farm, said “We’re looking forward to seeing how our products are received and hope off the back of this we can expand our distribution to other provinces with future partners”, in a quote obtained by Business Plus.