India’s frozen food market projections for 2028 and beyond

July 4, 2023

The frozen food market in India has experienced remarkable growth, resulting in significant outcomes across various segments

Staple foods continue to dominate the Indian frozen food market, owing to their cultural significance and convenience in meal preparation.

These foods appeal to a wide consumer base and offer cost-effectiveness, long shelf life, and easy accessibility through multiple retail outlets.

Furthermore, frozen staple foods retain their nutritional value, making them a preferred choice for health-conscious individuals seeking convenient and nutritious meal options.

Ready meals

Ready meals have emerged as the fastest-growing category in the Indian frozen food market, driven by the demand for convenient food options among urban consumers with busy lifestyles.

These meals provide quick and easy solutions for time-strapped individuals and families, offering a variety of options to cater to different dietary preferences.

Improved quality, taste, and packaging, coupled with increased disposable income and retail availability, have fuelled the growth of ready meals.

Fish takes a lead

Among non-vegetarian products, fish holds the highest share in the Indian frozen food market. The growing awareness of the health benefits of consuming fish, combined with the convenience and longer shelf life of frozen fish products, has fuelled the demand for this category.

The wide availability and accessibility of frozen fish through various retail channels, along with the expanding seafood industry and diverse culinary options, have further contributed to the growth of the fish segment.

Peas thrive in vegetable sector

Peas have experienced significant growth in the Indian frozen food market within the vegetable products segment. Their popularity in Indian cuisine has driven the demand for frozen peas.

Consumers appreciate the convenience, time-saving benefits, extended shelf life, and retained nutritional value offered by frozen peas.

Moreover, the wide availability and accessibility of frozen peas through different retail channels have reduced food waste and provided seasonal independence to consumers.

Young adults drive demand for convenience

The 18-30 age group is dominating the Indian frozen food market due to their busy lifestyles and preference for convenient meal options.

This segment is inclined to explore diverse cuisines and experiment with new food products, making the varied choices offered by frozen foods highly appealing.

Additionally, frozen foods’ affordability and accessibility cater to the limited financial resources of this age group.

A revolution for online retail

The online retail channel has witnessed significant growth in the Indian frozen food market, transforming access and the shopping experience for consumers.

The convenience of browsing and purchasing frozen food products from the comfort of home or office, along with a wide variety of options, seamless shopping experience, attractive discounts, and the increasing popularity of smartphones and internet connectivity, are said to have driven consumers towards online retailers.

This growth in the online retail channel has expanded the reach and accessibility of frozen food products to a larger consumer base.

In conclusion, the report shows rapid growth of India’s frozen food market which has resulted in dominant staple foods, a booming ready meals segment, the popularity of fish in non-vegetarian products, the thriving demand for peas in vegetable products, the strong influence of the 18-30 age group, and the transformative impact of the online

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