INDIA’S ONLINE GROCERY MARKET EXPECTED TO REACH €15.1 BILLION BY 2026

India’s online grocery market size is witnessing robust growth, according to the latest report from the IMARC Group.

The latest report by, titled Indian Online Grocery Market Research Report: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026, said the market value is expected to reach €15.1 billion by 2026, expanding at a CAGR of 28.9% during 2021-2026. 

Online grocery stores refer to e-commerce websites and mobile applications that help consumers order fresh produce, packaged food and dairy products, and various other necessary household items. 

These online portals use the internet to place orders while allowing the scheduled delivery of the required goods directly from local stores and third-party e-retailing organisations. In India, online grocery stores have gained immense popularity as they offer easy return, refund and exchange of items; enhanced convenience; multiple options to choose from; and flexibility in the payment modes.

Meanwhile, internet giant Amazon has launched a dedicated app to enable farmers in India to make decisions on crops using machine learning technology. It has also launched a Kisan Store for farmers on Amazon.in.

Dedicated mobile app

Amazon has launched the programme, called Reactive and Proactive Crops, to provide farmers with real-time advice and information and cutting edge technology.

Sameer Khetarpal, director, grocery, food and health, Amazon India, said: “We are excited by the role we can play in empowering Indian farmers and the agricultural community through pioneering technology that improves farm yield and quality of fruits and vegetables. 

“This is a holistic program that enables farmers to use scientific crop planning based on soil and weather conditions and provides inputs on crop and disease management.”

Joining up the supply chain

Amazon has previously built relationships with sellers through its Local Shops programme in India. Launched in April 2020, the programme helps neighbourhood stores sell online via Amazon.

As of March, 50,000 offline retailers and neighbourhood stores from 450 cities had joined the programme. Now, with this new Reactive and Proactive Crops service, Amazon is also turning its attention to the producers.

Launch of Kisan Store

Amazon has also announced the launch of Kisan Store. The online platform provides farmers in India with access to agriculture inputs including seeds, farm tools & accessories, and plant protection, with doorstep delivery.

Farmers who prefer to shop offline can visit any of Amazon’s Easy stores across India where the store owner will help them browse the selection, create an Amazon account and place orders.

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