Global poultry market set to grow to $487bn by 2027 as major food companies promise better welfare standards

September 1, 2023

According to a recent report by Research and Markets, the global poultry market grew is expected to grow to $487.39 billion by 2027 at a CAGR of 6.5%. Meanwhile, the latest report by animal welfare organisation Mercy for Animals has found that companies are demonstrating progress in terms of poultry welfare standards.

On the market analysis front, Research and Markets found that Asia-Pacific was the largest region in the poultry market in 2022, while Western Europe was the second-largest region in the Global poultry market.

Poultry manufacturing growth is aided by stable economic growth forecasted in many developed and developing countries, the analyst said.

Where poultry market trends are concerned, poultry processing companies are increasingly using 3D imaging systems to optimise yields, according to Research and Markets, with a 3D imaging systems model of the poultry bird using sensors and actuators to determine the position of the cut. The bird is put under the vision system, which takes the images and measurements, and the geometry is determined. Near-infrared sensors determine the amount of meat and bone present in the bird.

Vision analysis enables the system to perform optimal cuts for each bird regardless of its size and shape. It is a data-driven process that maximises the yield and minimises the per unit cost for poultry meat processing. Major companies involved in pioneering this technology include Gainco, a meat and poultry equipment manufacturer, and Midwest Machine LLC.

While maximising yields and profit will always be central, the second annual “Count Your Chickens Report,” released by Mercy For Animals on Wednesday, August 2nd revealed that leading food companies—including Blue Apron, HelloFresh, IKEA, Sprouts Farmers Market, sweetgreen, and Whole Foods Market—are demonstrating progress toward meeting their public commitments to higher animal welfare through the Better Chicken Commitment (BCC).

However, the report also stated that some corporations have failed to be transparent about progress toward their chicken welfare goals.

This year’s report ranks 77 leading food companies throughout the United States that have promised to meet science-backed BCC standards to address some of the cruelest practices in their supply chains, including crowding chickens in filthy environments and dragging fully conscious birds through an electrified water bath before slaughter.

New Mercy For Animals report ranks major food companies on progress and transparency toward chicken welfare goals

“Since 2016, more than 200 companies throughout North America have publicly pledged to reduce suffering for chickens in their supply chains, and they must be held accountable to their word,” said Jennifer Behr, senior corporate relations specialist at Mercy For Animals. “We’re pleased to see dozens of companies being transparent and demonstrating progress toward fulfilling their commitments, which strengthens consumer trust and contributes to a kinder food system. But all major food companies must be transparent with consumers by publicly reporting their progress and publishing a clear path toward implementation.”

“At Sprouts, improving animal welfare is an ongoing process that is a fundamental part of our responsible sourcing efforts,” said Brandon Lombardi, chief sustainability officer at Sprouts Farmers Market. “It is important to our customers and is the right thing to do. We are proud to be leading in transparency as we continue to make progress on our chicken and other animal welfare commitments.”

Many companies have set 2024 deadlines to meet all or most BCC standards, and with target dates rapidly approaching, companies should inform the public about progress they’ve made on their commitments. Large-scale adoption and implementation of these standards would reduce suffering for billions of birds.

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