AMAZON OPENS FIRST AMAZON FRESH STORE OUTSIDE OF THE UNITED STATES
Internet giant Amazon has opened its first checkout-free store outside of the United States, powered by the “Just Walk Out” technology used in US Amazon Go stores.
The shop, located in the West London borough of Ealing, offers customers the same automated shopping experience that has been available to the US public since 2018.
Instead of paying at manned or self-service checkouts, AI-powered sensors track the items you pluck from shelves and put in your basket and charges are automatically applied to your card at exit via the Amazon Go app.
Matt Birch, director of Amazon Fresh Stores UK, said: “Our Amazon Fresh store in Ealing is the size of your typical convenience food store, which is roughly 232sq m in the front of house.
“We’re excited to bring this concept to the UK and look forward to opening additional stores in the Greater London area.”
Amazon is getting food supplies from supermarket chain Morrisons, which it already has an existing relationship with on its Amazon Fresh grocery delivery service. It’s also offering a new private food brand “By Amazon”, with hundreds of products including meat, poultry and fish, dairy, fruit and vegetables, bakery, freshly prepared meals and everyday essentials.