CARREFOUR ADDING ONLINE COLLECTION CAPACITY IN FRANCE

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Carrefour has committed to offering a drive, pedestrian drive, or delivery service, both next day and within the hour options, from 2,000 of its almost 5,000 stores in France by the end of 2021. 

The pledge came after the retailer revealed e-commerce sales rose by 50% in France in 2020 to generate more than €1 billion of sales.

As of the end of Q1, the retailer had provided a level of online service from 1,500 stores, underlining both the scale and reach it has, but also how much more work it must complete by the end of the year. 

Jon Wright, Head of Insight – Retail Analysis at IGD, said: “Carrefour is looking to strengthen the network through the provision of different solutions per store and location, which also adds complexity. Carrefour said it will add home delivery at Carrefour stores in 330 cities, while express delivery will only be available at 200.

“Meanwhile, adding to its selection of digital marketing channels, Carrefour has launched its catalogue on YouTube. Working with VideoRunRun, Carrefour has recreated its standard catalogue on YouTube. A key aim, in addition to generating sales and interest in its catalogues, was to be able to collect data and insight on shoppers, while also helping it better target groups with specific catalogues.”

Each catalogue video lasted an average of two minutes. During the trials, each video was watched more than 1.5 million times, with nearly 35% being watched to the end. Carrefour has indicated the content generated more than 200,000 trips to a store.

Carrefour Poland aiming to cut food waste…
As it looks to support local suppliers and producers affected by the closure of the hospitality sector, due to COVID-19 restrictions, Carrefour Poland will sell imperfect carrots and apples at reduced prices at standalone units in its hypermarkets and supermarkets. 

Wright said: “The retailer said it was looking to support producers who were being left with unsold produce, preventing food from being wasted and as part of its aim to build long-term partnerships with the country’s agricultural community.”

Carrefour Romania launches Act For Good programme
Through its Act for Good programme Carrefour Romania is enabling shoppers to turn purchases into social impact, while also saving money through discounts and personalised offers.

The solution is integrated into the retailer’s app, which allows shoppers to collect one point for every €4.07 they spend. Shoppers can gain extra points when they purchase specific products and get the opportunity to choose which social issue they want to support through the programme.

Anca Damour, Carrefour Romania’s CSR and External Communications, Real Estate & Corporate Affairs Director, said: “At Carrefour, we value every action that contributes to the society. For example, if you choose to buy tomatoes from Carrefour, from a local supplier, this action will be rewarded with Act For Good points which could be later used for supporting the farmers that grew those tomatoes.

“It doesn’t matter how little you think your efforts are, Act For Good from the Carrefour App is exactly about that, about every small gesture.”

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