DANONE NORTH AMERICA LAUNCHES NEW DAIRY-FREE INNOVATION

Danone North America is responding to a growing demand for healthy dairy alternatives with the the launch of its new Silk Mocha Almond Creamer and So Delicious Dairy Free French Vanilla Coconut milk Creamer.

According to the brand, as the plant-based industry continues to grow, developing new innovations in the space is necessary to keep up with demand, as an increasing number of people in the US and across the world are embracing the flexitarian or vegan lifestyle.

Danone North America says that 47% of Americans describing themselves as flexitarians, with nearly half of those describing the diet as a permanent lifestyle change. As this lifestyle grows, so too does the interest in plant-based creamers; in the last year, plant-based creamer sales have increased by 27.6%, and plant-based creamers make up 10.6% of the overall creamer category, the company said.

As flexitarians look for more ways to incorporate plant-based foods into their diets and morning routines, plant-based pioneers Silk and So Delicious Dairy Free are innovating to meet this demand with offerings that deliver on both quality and taste with delicious new flavours, Danone North America said.

Silk, the No.1 plant-based creamer brand according to Danone, is launching new Silk Mocha Almond Creamer. It is said to be the “first non-seasonal mocha offering in the plant-based creamer category, which is smooth, lusciously creamy, and bursting with chocolate-y flavour…minus the dairy”.

Kallie Goodwin, vice president of Traditional Creamers, commented: “Silk was the first brand to debut plant-based creamers, and with new Mocha Almond Creamer, we’re giving you even more delicious flavours of our No.1 plant-based creamer to enjoy. Silk continues to bring variety to consumers who are seeking new flavours to enjoy in their coffee, and the delicious chocolate flavour of new Mocha Almond Creamer is an exciting new way for plant-based consumers to savour their coffee and their day.”

Silk Mocha Almond Creamer is Non-GMO Project Verified, certified vegan, and free from gluten, cholesterol, carrageenan, and artificial colours and flavours.

Also from Danone North America is its So Delicious Dairy Free French Vanilla Coconut milk Creamer. This now has an improved recipe for an even smoother, rich vanilla flavour, the company claims. The brand is further expanding its creamer lineup with new Sweet & Creamy Coconut milk Creamer, which “has a creamy, delectable taste you’ll enjoy with every sip”.

“With French Vanilla and Sweet & Creamy Coconut milk Creamers, we have reimagined our creamers, delivering even more flavour for consumers,” said Goodwin. “These new creamers bring the flavours and richness you normally find in a coffee shop straight to your fridge, and the creamy flavours will add just the right amount of sweetness to your cup of coffee.”

So Delicious French Vanilla and Sweet & Creamy Coconut milk Creamers are Non-GMO Project Verified, certified organic, and certified gluten free. Available this month, you can find the new creamers at Whole Foods, Sprouts, Kroger, and Ahold across the U.S.

Currently, it is unknown whether the products might be made available in Europe or the rest of the world.

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