SIAL MIDDLE EAST 11TH EDITION ORGANISERS SAY THERE IS STILL TIME TO SIGN UP

PUBLISHING DATE

With less than a month to go until the 11th edition of SIAL Middle East, organisers are looking forward to welcoming visitors and exhibitors to the Abu Dhabi Exhibitions Centre on Tuesday 7 December, and are urging those who would like to book a stand, to do so now.

It’s not too late to book a stand at SIAL Middle East, which is the one of the region’s largest food, beverage and hospitality events.

This year’s show is being held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs, Chairman of Abu Dhabi Agriculture and Food Safety Authority (ADAFSA).

Running alongside SIAL ME is the Abu Dhabi Date Palm Exhibition, the world`s only dedicated B2B event for Date Palm Fruit.

Visitors to SIAL Middle East can expect plenty of great content in the form of The Hosted buyers program, the UAE National Coffee Championships, SIAL Innovation and the inaugural World Gourmet Show – Abu Dhabi, which is an event not to be missed.

The Hosted Buyer Program

Recognising the importance of fostering and supporting supply chain partnerships, SIAL Middle East created The Hosted Buyer Program with the purpose of sourcing new products, meeting with suppliers and developing new business.

The program offers a dedicated, private suite that enables Hosted Buyers to meet with a selected batch of exhibitors, allowing them to develop strategic partnerships within the supply chain through a series of engaging sessions.

In 2019, the program saw 5,000+ introductions and meetings take place between exhibitors and hosted buyers. By signing up to the program, participants will be among the first to see new product launches and have the chance to network with top international food industry professionals in addition to many other benefits.

To register, click here.

UAE National Coffee Championships

With it being one of the world’s most consumed beverages, SIAL ME recognises the rapid growth and expansion of the specialty coffee industry.

Following its successful edition in 2019, the UAE National Coffee Championships will return this year. Certified by World Coffee Events (WCE) and sanctioned by the Specialty Coffee Association, the two competitions returning are the UAE National Brewers Cup and Cup Tasters Championship qualifiers for the 2022 WCE competition.

Highlighting the meticulous craft of filter coffee brewing by hand, The World Brewers Cup competition promotes the art of manual coffee brewing and baristas’ excellent levels of service.

The World Cup Tasters Championship awards coffee cupper professionals who demonstrate speed, skill, and accuracy in distinguishing the taste differences in specialty coffees.

For more information on the competition or to participate, email [email protected].

SIAL Innovation

SIAL Innovation is a platform that seeks to showcase the world’s most creative and inventive products granting visitors the opportunity to gain insights into the upcoming trends in the food and beverage sector.

Open exclusively for exhibitors and judged by XTC World Innovation, SIAL Innovation provides an excellent opportunity to display novel products to thousands of attendees.

A part of the SIAL’s global programme, the innovation award is only for newly introduced food and beverage products. The winning product will be displayed at all SIAL events worldwide.

Whether for food service, retail or the food industry, SIAL Middle East will be bringing the world’s innovative products to a display area on the exhibition floor once again this December.

For more information, click here.

World Gourmet Show – Abu Dhabi

Featuring Michelin star chefs, the best chefs in the capital, and more, the 11th edition of SIAL ME will witness the launch of the inaugural World Gourmet Show – Abu Dhabi.

Visitors to SIAL ME can expect masterclasses from the maestros and can even go head-to-head to win incredible prizes.

From 7-9 December, the World Champion acrobatic pizza performer will display his spectacular skills live on each day of the show.

The event will take place within the bespoke World Gourmet Show kitchen, which features a hydroponic garden, Liquid Lab and pizza kitchen.

The hydroponic garden offers visitors valuable insights into the world of hydroponics, which is the form of gardening with water and nutrients instead of soil.

The Master of Pizza kitchen will teach participants how to create pizzas with pizazz through its series of masterclasses, food tasting and competitions.

With refreshing and creative drinks, including Impressive mocktails and coffee, visitors to the show are invited to unwind and enjoy the Liquid Lab.

With seven hours of shows, masterclasses, demonstrations, and competitions each day – there is so much to do at the World Gourmet Show – Abu Dhabi.

For more information, click here.

Abu Dhabi Date Palm Exhibition

Taking place alongside SIAL ME is the sixth edition of the Abu Dhabi Date Palm Exhibition (ADDPE). It is the only event of its kind for the date fruit in the world and will see more than 80 local and international exhibitors and experts from the dates sector come together.

The event specialises in date fruit, organic dates, cosmetics made from dates, curing insects and date plants.

This year’s edition of the Abu Dhabi Date Palm Exhibition will also see the “Dates Machinery Feature” displaying different type of date sorting machines and related equipment.

For more information, click here.

For more SIAL trade show stories, click here.


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