Shenzhen: A strategic choice for the SIAL Network in 2024

February 27, 2024

SIAL’s international network offers the opportunity to immerse yourself in the world’s food and beverage sector, with 11 leading events.

Among them, Shenzhen will welcome for the second time one of the two events linked to SIAL China this year. Shenzhen is one of China’s most dynamic metropolises in the heart of the Greater Bay Area. It is taking center stage in the international Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. The city’s various measures on building an international MICE city have helped create an environment conducive to hosting high-end exhibitions and fostering overseas market development.

Boasting an impressive 10.32 million m2 of exhibition space and a strategic location at the doorsteps of Hong Kong, Shenzhen has become a beacon for global events. In 2023, the city hosted a remarkable 195 exhibitions across its major venues —a staggering 237% increase from the previous year. Recognised as the second most competitive MICE city in mainland China, Shenzhen’s popularity can be attributed to its geographic advantages, robust industrial potential, and thriving market vitality.

The bustling city continues to capture attention, with the upcoming SIAL Shenzhen 2024 poised to be a new highlight on the international calendar of the agri-food sector. Deputy Director of the Commerce Bureau of Shenzhen Municipality Zhou Mingwu commented, “The successful inaugural SIAL Shenzhen 2023 is a model example for building Shenzhen into an International MICE City.”

SIAL Shenzhen 2023, an international platform fostering collaboration between domestic and foreign trade, made a significant impact on the city’s MICE landscape. Supported by the city government’s favourable policies and business-friendly environment, the event witnessed important success stories for the Chinese agri-food industry:

– Hubei Pavilion secured orders of US$1.4 million (€1.28 million) in three days.

– Jilin Pavilion signed orders for agricultural products worth US$0.84 million (€0.76 million) in three days.

– Inner Mongolia Pavilion’s meat companies inked orders for US$1 million (€0.92 million) in a single day.

– Guangdong Pavilion’s pre-made food companies sealed orders for US$ 1.5 (€1.37 million) in three days.

– Shaanxi apple companies received full pre-orders for 2024.

Shenzhen: A strategic choice for the SIAL Network in 2024
(SIAL Network page)

With over 1,200 exhibitors from 33 countries, SIAL Shenzhen 2023 exemplified quality, innovation, and regional characteristics across the entire food and beverage industry chain. The event’s strategic marketing approach positively impacted the Food and Beverage market in the Greater Bay Area, stretching its influence up to Southeast Asia.

This year, SIAL Shenzhen will be held at the Shenzhen Convention & Exhibition Center from 2-4 September. The exhibition space will encompass 60,000m2. It is anticipated that over 1,500 exhibitors will showcase attracting 67,000 professionals from around the world. The exhibition will feature three Highlight Villages: Chinese Food & Beverage Village, International Food & Beverage Village, and International Meat Village.

Other events under the SIAL network banner take place in 2024 in Algiers, New Delhi, Jakarta, Kuala Lumpur, Paris, Shanghai and Toronto.

(Photo: QuantFoto- Flickr)


  • Djazagro, Algiers : 22-25 April 2024
  • SIAL Canada, Montreal : 15-17 May 2024
  • SIAL in China, Shanghai : 28-30 May 2024
  • Food and Drinks by SIAL Malaysia, Kuala Lumpur :  02-04 July 2024
  • SIAL in China, Shenzhen : 02-04 September 2024
  • Gourmet Selection, Paris : 15-16 September 2024
  • SIAL Paris : 19-23 October 2024
  • SIAL INTERFOOD Indonesia, Jakarta :  13-16 November 2024
  • SIAL In India, New Delhi : 05-07 December 2024

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