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CELSIUS GAINS $550 MILLION INVESTMENT FROM PEPSICO
Pepsi’s parent company PepsiCo, is investing $550 million in fitness energy drinks…
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PREMIUMISATION PAYS OFF AS HEINEKEN REVENUE GROWS 37% IN FIRST HALF
Global beer giant, Heineken has delivered strong revenue growth of 37% in…
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GEN X REPRESENTS ALMOST 33% OF DRIZLY SALES AND “SHOULD NOT BE COUNTED OUT”
Generation X (those born between 1965 and 1980) are often squeezed out…
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EUROPE’S SOFT DRINKS SECTOR HAS SLASHED ADDED SUGARS BY 18% SINCE 2015
European soft drinks producers have reduced added sugars in their products by…
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FLOR DE CAÑA ACTIVATES ZERO WASTE INITIATIVE TO CUT 15 TONS OF FOOD WASTE
Ultra-premium rum brans, Flor de Caña, is joining forces with eco-conscious bars,…