ONCE UPON A FARM ENTERS FROZEN BABY FOOD MARKET WITH RAISED REAL BUY
The deal for an undisclosed sum – which includes all of Raised Real’s assets – widens California-based Once Upon a Farm’s portfolio of organic, refrigerated pouches by now including frozen meals for babies and toddlers, a useful addition when targeting busy parents. The company – which claims to be the fastest-growing plant-based kids nutrition player in the US – is confident the acquisition will increase its scale and add direct-to-consumer capabilities.
Once Upon a Farm CEO John Foraker, commented: “We’ve watched and admired Raised Real’s approach and products for over three years and think they are a perfect fit for us. They give us an important entry into the frozen space where there is significant opportunity for innovation.”
“We are thrilled to welcome Raised Real, to learn from them, and build on their knowledge and experience in the fresh frozen category,” added Once Upon a Farm’s chief brand officer Jennifer Garner.
Once Upon a Farm promises new organic meals
As part of the deal, Once Upon a Farm will reintroduce an organic meals range later this year. The nutrient-rich meals can be pureed, mashed, served as finger foods, or used as complimentary sides for kids. The range will be available online or in Target stores.
For Raised Real, the acquisition gives the brand an accelerated path into retail. Santiago Merea, CEO and founder of Raised Real said: “Our products, combined, create a leading plant-rich portfolio platform for kids of all ages across fresh and frozen, online and offline. This is a big day in our journey.”
Once Upon a Farm has also announced it is changing its status from a limited liability company (LLC) to a public benefit corporation (PBC). It has outlined specific social impact goals as part of the transition and will formalise its record of transparency. It will also submit to third party review by B Lab, the non-profit organisation that awards B-corp certification related to social and environmental performance, transparency, and accountability.
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