SIAL ORGANISER ANNOUNCES PARTNERSHIP TO LAUNCH SIAL AMERICA
Comexposium, the organiser of the successful SIAL events, has announced a partnership with Emerald Holding, Inc. to launch the first SIAL America next year.
SIAL America, which is expected to become the first-ever large scale, generalist food show to be staged in the United States, is planned to take place at the Las Vegas Convention Center, on March 22-24 and will be co- located with Emerald’s International Pizza Expo and International Artisan Bakery Expo.
The US food and beverage market is worth €1.3 trillion.
SIAL America is expected to include products from the following categories: organic & wellness, beverages, grocery, sweets & bakery, fruits & vegetables, seafood, dairy products, frozen foods, snack foods and meats.
Steve Corrick, Chief Executive, North America, at Comexposium, said: “Comexposium US is delighted to continue the development of its footprint with the launch of SIAL America.
“Between our partners and ourselves we plan to create a new and distinctive offering. It’s an exciting proposition for all to bring the best of the food industry from America and globally to Las Vegas in March 2022.”
Jessica Blue, Emerald’s Executive Vice President, said this partnership underscores the ever-increasing importance of creating a single event for the food industry.
Blue added: “Emerald and Comexposium share a vision of providing new opportunities for our customers to grow and innovate, which is very exciting for our industry as a whole.”
Nicolas Trentesaux, Global Chief Executive of SIAL Network, said he was very excited to partner with Emerald to launch SIAL America.
Trentesaux said: “After establishing robust business platforms in Paris, Shanghai, Montreal and many more cities around the world, we plan to bring to life in Las Vegas a new international food exhibition to enable comprehensive sourcing of new products.
“We look forward to welcoming guests to share our vision, and spark new and exciting connections in the food industry.”