US BEVERAGE TO EXPAND CRAFT BEER SECTOR IN 25TH YEAR
US Beverage (USB) has formed a joint venture to acquire Utah’s largest independent craft brewer, Uinta Brewing, as the independent drinks sales and marketing company begins its 25th year of operations. The purchase price has not been disclosed.
The move by USB is part of a strategy to build out its portfolio of recognised craft, imported and cider brands – including Estrella Damm, Malibu Splash and Moosehead – through a national network of distributors. Uinta, based in Salt Lake City and named after the only major east-west running mountain range in continental America, is a 29-year veteran of craft brewing, and produces a wide range of beers including Cutthroat Pale Ale, Detour Double IPA, Lime Pilsner and Westwater Hard Seltzer (see video below).
Uinta leadership to stay says US Beverage
Justin Fisch, President of Connecticut-based US Beverage, said: “Uinta is a strong brand with a state-of-the-art brewery. The team and culture that has been developed over the years is second to none in the industry. The acquisition creates tremendous opportunities and synergies.” Though details of the deal are scant, it has been confirmed that Uinta leadership, operations and staff will remain in place.
President of Uinta, Jeremy Ragonese, said: “We are aligning two exceptionally strong, complementary beverage teams. I am thrilled to have the opportunity to advance our current initiatives, and invest in our future.”
Uinta is a big asset from an environmental point of view. It is a leader in the use of renewable energy, having been the first Utah company to utilise wind power as early as 2001 before adding solar. The company uses a state of the art Belgian BreauKon brewing system which cuts out wasted time and energy. It captures and recycles steam from one brewing cycle to heat the next batch, and spent grain is donated to a local rancher.