GREEN BOY GROUP JOINS FORCES WITH BOOMERANG TO LAUNCH NEW PLANT-BASED PROTEIN POWDER RANGE

PUBLISHING DATE
January 13, 2022

Organic plant-based food ingredients supplier, Green Boy Group has announced that its subsidiary Green Boy Products™, is partnering with Boomerang Inc to launch a new range of plant-based protein powders.

To coincide with the announcement of the new product launch, the company also revealed that Adham Aljahmi, the owner of Bmrng Inc. (dba Boomerang Protein), is now the new head of Green Boy Products™.

The Green Boy Products™ plant-based protein powders come in five different types of protein made from Mung Bean, Fava Bean, Chickpea, Green Lentil and Yellow Pea, and are currently being sold online via Amazon and in various stores and gyms across California.

Green Boy Group, founded in 2016 by Frederik Otten and Peter van Dijken, is a leading NON-GMO and organic plant-based food ingredients supplier in North America, Europe and Australia. The company is based in Los Angeles, California, Amsterdam, The Netherlands and Sydney, Australia. Bmrng Inc. was founded in 2020 by Adham Aljahmi in Los Angeles to develop and promote a plant-based protein diet for college- and professional athletes in the US.

Peter van Dijken, managing director of Green Boy Group commented: “We are super excited to further expand our business to consumer line under the capable guidance of Adham. We launched back in 2019 to showcase to consumers the various plant-based proteins we normally supply in wholesale volumes to the food industry via Green Boy Group. Its first function was to gather consumer data as to analyse where consumer trends are heading. However, there has been an overwhelming and continuing consumer interest in our plant-based protein powders so we have to take this to the next level.”

Adham Aljahmi added: “We want to be the-go-to-brand for the sustainable and conscious yet everyday consumers who want to add some extra plant-based protein to their shake, smoothie or baking products. It has no additives nor sweeteners and a very neutral flavor profile. Green Boy Products™ is a versatile brand in the making with an enormous potential in terms of scalability and expansion.

Frederik Otten continued: “We already have plans in the works to introduce our product to the European and South Korean market as well to further expand online and in US stores, sport facilities and schools statewide.””We already knew from the get-go that Green Boy Products™ is a sleeping giant and we were looking for the right partner to take the wheel and further build out our CPG brand. We have all the confidence that under Adham’s leadership we will materialize our vision in which consumers in their daily diets can replace animal and dairy proteins for plant-based protein in an easy and accessible way.”

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