BOSTON BEER INTRODUCES NEW LINE OF CANNABIS-INFUSED ICED TEAS

PUBLISHING DATE
May 25, 2022

The Boston Beer Company has announced the launch of TeaPot, a new line of cannabis-infused iced teas.

TeaPot is Boston Beer’s first infused beverage offering and will be available in select Canadian provinces beginning in July.

The company is also the maker of iconic, high-quality brands such as Samuel Adams, Truly Hard Seltzer and Twisted Tea.

The company says, TeaPot blends real tea with specific cannabis strains to enhance specific times of the day. The brand’s first release is a Good Day Iced Tea, made with real lemon black tea and infused with Pedro’s Sweet Sativa, a unique cultivar which is grown in Strathroy, Ontario by licensed producer Entourage Health Corp and sold exclusively in Canada under its retail brand Color Cannabis.

Each 355ml can of TeaPot contains 5mg of Tetrahydrocannabinol (THC) and is described as being crafted to minimise any cannabis taste or aroma. TeaPot will introduce additional varieties in the coming months.

Speaking about the launch, director Paul Weaver, head of Cannabis at The Boston Beer Company said: “TeaPot purposefully pairs the right tea with the right pot for the right occasion. Each can is precisely dosed for social gatherings with friends and family. We think TeaPot is the best-tasting cannabis beverage on the market, and we can’t wait for people to try it. We think they’ll agree.”

Since 2020, Canada’s infused beverage market share has increased by nearly 850%, according to Headset retail data, and is approximately twice the size of the US cannabis beverage market.

“Our goal is to be the most innovative consumer-focused beverage company on the planet,” said Dave Burwick, CEO of The Boston Beer Company.

“While beer is our middle name, we’ve also introduced successful hard teas, hard ciders, hard seltzers, and canned cocktails. We’re encouraged by the continued growth of the cannabis beverage category and we believe it’s one of the next innovation frontiers. As we await further progress on US regulations, we’ll continue to develop an exciting product pipeline in the federally regulated market of Canada.”

TeaPot is produced at Peak Processing Solutions in Windsor, Ontario, and distributed by Entourage Health Corp in Toronto.

The Boston Beer Company began in 1984 brewing Samuel Adams beer

The Samuel Adams brand is currently recognised as one of the largest and most respected craft beer brands.

Its portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing.

In 2021, the company established a Canadian-based subsidiary to serve as a dedicated research and innovation hub focused on non-alcoholic cannabis beverages.


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