Champagne Lanson revamps Le Green Bio-Organic for 2023
In 2018, Maison Lanson was one of the first Champagne houses to offer an organic bubbly, Le Green Bio-Organic, as part of its permanent range. Now Lanson has unveiled new packaging as part of the company’s commitment to transparency.
More informative labels and back labels specify the blend, the dosage, the harvest, the reserve wines, the disgorgement date and the traceability of the bottles. Lanson – founded in 1760, making it one of the oldest Champagne marques – has gone even further with Le Green Label Bio-Organic by highlighting the specific terroir from which this cuvée comes: The Malmaison Estate, a 16-hectare pilot vineyard.
Biodynamically farmed
Located in the heart of the Vallée de la Marne, Malmaison Estate is one of the largest biodynamically-farmed estates in the Champagne region.
Imagined by Lanson’s chef de caves, Hervé Dantan, Le Green Bio-Organic is certified through the organisations AB and Demeter. It is made of a blend composed mainly of Pinot Noir (46%) to give it a robust character, plus Chardonnay (36%), and Pinot Meunier (18%). The lack of malolactic fermentation, coupled with a low dosage, emphasise the original purity of the fruit.
Dantan, said: “Le Green Bio-Organic expresses the quintessence of its terroir and biodynamic farming. A characterful, fruity yet mineral champagne with an eloquent freshness.”
Le Green Bio-Organic is naturally free of secondary packaging and produced in a more lightweight bottle in order to minimise its carbon impact. Maison Lanson also favours local and responsible sourcing for all its packaging in order to support the local economy while limiting its carbon footprint.
In the UK, the revamped line has a recommended retail price of £58 via Ocado.
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