March 11, 2021

FEI Foods, the largest processer of ready to eat rice and grain pouches in Europe, in partnership with J M Packaging, has launched the recyclable microwave pouch.

Available in major UK and European supermarkets, this packaging technology provides retailers and consumers with a product that is food-safe and recyclable, where current recycling framework permits.

Simon Lewis, Managing Director of FEI Foods, says: “As a market leader in this category in Europe, it was imperative that we led the way in developing a recycle-ready pouch. We are determined to provide the most sustainable product possible, and the development of this pouch has been a key strategic objective for us for some years – 24 months of diligent testing of this new material has culminated in this launch.”

“We are delighted, and proud to be first to market with this solution. As a predominantly Private Label manufacturer, this is an outstanding achievement for our business, and the major retailers that we work with, now have a more sustainable offering for their customers.” 

Jason McGill, Managing Director of JMP, adds: “Throughout this project we have illustrated our commitment to the circular economy, focussing on optimising flexible packaging to minimise the impact on the environment, whilst offering convenience and food safety to the consumer. 

“We’re proud to bring the first mono-material, recycle-ready, ready-to-heat pouch to the market and thank our team and partners FEI Foods for their support to help make this happen.”

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