August 9, 2021

Ayo Foods, the US-based company offering West African-style prepared foods, has forged a collaboration with a well-known chef to launch two new frozen meals.

The company partnered with Eric Adjepong, who was born in Ghana but is now a popular chef in the United States, to develop a beans and rice dish called Waakye and a Chicken Yassa meal.

The new products are being rolled out across the United States in retailers such as Marianos, Kroger and some Whole Foods outlets.

Perteet Spencer, who founded Ayo Foods last year with her husband, Fred, said in a statement that the company was “passionate about sharing these recipes with those looking for a comforting taste of home”.

“The positive response to Ayo has allowed us to significantly expand our offerings in both frozen and pantry categories and we look forward to sharing more culinary joy with our customers as we increase our footprint nationwide,” she said.

Adjepong, who is based in Washington, DC, has developed a high profile in the United States thanks to appearances on television programmes including Top Chef: All-Stars.

Ayo, which translates as joy in Yoruba, a West African language, offers what the company describes as “nutrient-dense, flavour-rich” frozen meals that are easy to prepare and conveniently packaged.

Ayo Foods says that it now has a “loyal following” made up of diasporan West Africans as well as millennials and people who have travelled to the region and developed a taste for “bolder” flavours.

As reported in Sial Paris Newsroom, other frozen meals recently launched in the United States include a range of plant-based products from Planterra Foods under its OZO brand.

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