OOPS! GROWS FAST AS IT CUTS COSTS AT A TIME OF FOOD PRICE INFLATION

Oops!, a frozen food chain that helps to cut waste and prices by offering surplus products at reduced prices, is continuing to expand.

The chain is owned by an established frozen food company, KP Foods, which is based in north-west England.

Selling goods from a wide variety of food manufacturers, at a time of acute concern over food price rises, the chain claims to offer consumers a 40% saving on their normal weekly shopping costs. While frozen food is a key part of its offer, Oops! also sells myriad other food products.

On its website, Oops! says that it works with “lots of the largest food manufacturing companies in the world”.

The chain launched in 2020 and specialist media have reported that it now has nine stores in the UK selling hundreds of products.

“We snap up all their over produced food at massively reduced prices, repackaging it in our purpose built, temperature-controlled factory and selling it to our customers in the nicest shops with the friendliest staff at unbelievable prices,” the company says.

“Many of our products were produced for leading restaurant and retail chains but, because of over production, packaging miss prints, Brexit red tape, business closures, impact of covid, etc. we’re able to purchase this stock at rock bottom prices and pass these prices onto our customers.”

The chain claims to undercut even discount retailers such as Aldi and Lidl, which have enjoyed rapid growth in the UK in recent years, and its figures indicate that its average basket price is less than half that of Waitrose, the premium retailer.

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