Coca-Cola introduces Coca-Cola Y3000

October 11, 2023

Coca-Cola has unveiled its latest innovation, Coca-Cola Y3000, the first flavour co-developed using both human intuition and artificial intelligence.

Launched under the Coca-Cola Creations platform, Y3000 is the third flavour to make its debut this year. It is available in both Zero Sugar and full-sugar variants.

The birth of Coca-Cola Y3000

The inception of Coca-Cola Y3000 is rooted in a unique blend of human emotions, aspirations and AI-driven insights. By tapping into global consumer perspectives and harnessing the power of artificial intelligence, Coca-Cola sought to understand how people envision the future in terms of emotions, colours, flavours, and more. Oana Vlad, senior director of global strategy at Coca-Cola said: “With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future could taste and introduces innovative experiences to explore the future.”

Futuristic packaging meets AI-Driven design

The Coca-Cola Y3000 is also notable for its innovative packaging. Alongside an AI-enhanced presentation, the Coca-Cola Y3000 provides a glimpse into what the year 3000 might entail.

This latest offering stands out as the first flavour crafted through a blend of human intuition and the precision of artificial intelligence. Such a collaboration between human creativity and advanced technology aims to set a new standard for product development and underscores Coca-Cola’s commitment to pioneering the future of flavours.

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