September 19, 2022

A new study by research and consulting company Nomisma has indicated that Italy is a leading consumer of organic products. 

A study conducted by Nomisma has shown Italy’s grand consumption of organic products. The study indicated that 89% of households in Italy bought organic products at least once in the year ending July 2022. 

Organic food sales in Italy’s domestic market totals €5 billion in the period of study, accounting for 3.5% of global organic retail sales. One driver of organic popularity appears to be out-of-home consumption, which totalled €1 billion in 2022, an increase of 53% when compared to 2021.  

Modern distribution is the leading channel for Italians’ domestic consumption of organic products, with sales from this channel totalling €2.3 billion in 2022. This is an increase of 0.4% when compared to 2021. Meanwhile other channels, like direct sales in markets, are growing at a rate of 5%.

Fruit and vegetables accounted for 13% of total value sales within the modern distribution channel based on fixed weight, while that figure was 20% for cheese, cold cuts, yoghurt and eggs, and 57% for pasta, baked goods, preserves and sauces. 

Organic fruit and vegetables had a 3% increase in total value sales based on fixed weight.

Italy’s organic exports have also increased in 2022. This year, there was €3.4 billion worth of sales of Italian organic agri-food products in international markets. This was found to be a growth rate of 16%. Organic, made-in-Italy branding is popular with consumers across international markets, with growth of 181% when compared to figures from 2012. The export share of organic products was reported to be a weight of 6% of total Italian agri-food exports in 2022. That figure was 4% in 2021. 

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