ANCIENT NUTRITION LAUNCHES ‘GROUND-BREAKING’ NEW PARTNERSHIP WITH RODALE INSTITUTE

PUBLISHING DATE
February 10, 2022

Leading US supplement brand and regenerative farming specialist, Ancient Nutrition has announced it is entering into a scientific research partnership with pioneers of organic agriculture research Rodale Institute, in a bid to advance Ancient Nutrition’s efforts to “heal the planet through agricultural transformation”.

Beginning in 2022, Ancient Nutrition will dedicate 1% of its annual revenue and begin the first stage of a 14-year project to objectively study methods to revolutionise environmental regeneration and healthy food production through carbon sequestration, water conservation, and soil microbiome diversity and viability, the company said.

According to a statement, Ancient Nutrition will be directing the transition to regenerative agricultural efforts on 4,000+ certified organic acres across two farms in Tennessee and Missouri through its R.A.N.C.H. ProjectSM, and will collaborate with the research scientists at Rodale Institute on data collection and analysis.

In collaboration with Rodale Institute’s scientific team, Ancient Nutrition will measure and document the following:

  • Soil health improvements
  • Carbon sequestration/drawdown per acre
  • Topsoil depth
  • Soil organic matter
  • Water infiltration
  • Micronutrient testing
  • Microbial analysis
  • Livestock carrying capacity
  • Livestock health
  • Ecological diversity in species of pasture, birds, animals, insects, and microbes
  • Perennial plant production

Co-founder and CEO of Ancient Nutrition, Jordan Rubin commented: “This partnership with Rodale Institute is a dream come true. I owe much of my natural health lineage to the groundbreaking work of founder J.I. Rodale. At Ancient Nutrition, our mission to save the world with superfoods is built upon our desire to lead the revolution of regeneration in body, mind and planet.

“The only hope we have for a healthy future lies in our farming practices. We need a transformation of agricultural production, and an evolution of the industry that can have a significant impact on the future of climate health. We could not be more thrilled to have Rodale Institute as our partner in helping to lead the revolution, for good.”

In addition to the ongoing research project, Ancient Nutrition said it is working with Rodale Institute’s Organic Consulting Service to transition a portion of its land to Regenerative Organic Certified™, the highest standard in regenerative organic agriculture.

The Rodale Institute was founded in 1947 and has become a global leader in the regenerative organic agriculture movement through research, farmer training, and consumer education.

Jeff Tkach, Rodale Institute chief impact officer, added: “At our core, we believe that the Rodale Institute is a human health organisation. This partnership with Ancient Nutrition offers us an opportunity to educate consumers that the way we grow our agricultural products impacts our own health and the health of the planet. We’re proud to work alongside such a well-respected brand in the wellness industry to bring this story to life while grounding the story in science.”

For nearly 75 years, Rodale Institute’s science has focused on the benefits of changing the farming practices in the US, from nutrient density of crops to profitability for farmers and carbon sequestration.

This new collaboration is only part of Ancient Nutrition’s commitment to the health of the planet and its people, Ancient Nutrition said. The R.A.N.C.H Project is built upon the principles of Regenerative Agriculture, Nutrition & Climate Health. Each initiative we undertake reduces greenhouse gases by avoiding emissions, reducing waste, and sequestering carbon dioxide already in the atmosphere.

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